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Baby Love (шокуючий антитютюновий ролик)

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A mother can be her baby's worst enemy. #BabyLove

Recent research shows Finland to be the best country to be a mother. Still 15% of the expectant mothers in Finland smoke cigarettes. The situation is even worse among teenage mothers, out of whom 50% smoke during pregnancy. There are almost 10,000 ash babies born in Finland every year.

The campaign aims to challenge the attitudes and beliefs around smoking during pregnancy, and encourage mothers to quit. Let your voice be heard at the home base of the Finnish campaign.

Ash Babies campaign and Baby Love film has been planned and produced by Havas Worldwide Helsinki. Film production was done by Studio Arkadena & Sauna International.

The Cancer Society of Finland brings together top-level scientists, cancer care experts and cancer patients under one organizational structure in a unique way.


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